This was a challenging production, but one we’re incredibly proud of. Despite tight limitations, limited daylight, and multiple units operating simultaneously, our team captured everything we needed—and even walked away with some extra “cherry on top” moments.
The project was filmed over the course of three days during the lowest-light period of the year, which meant carefully maximizing every window of usable daylight. Each vehicle featured in the shoot was a one-of-one model, requiring strict protocols and precise coordination for every move and setup.
From a storytelling perspective, each vehicle followed its own narrative arc, intentionally contrasting the other. This required us to scout and secure locations that could authentically support both storylines while maintaining visual cohesion and logistical feasibility across the project.
At the same time, a still photography unit was working alongside our video crew with equal priority. Coordinating both teams meant carefully managing timing, positioning, and coverage so that neither team interfered with the other—ensuring both stills and motion captured their shots without compromise.
